Let’s face it, the wildfire spread of web-based portals built to introduce independent music to the entire world has created a bewildering variety of opportunities and costs. So where do all of them stabilize? When does the cost of signing as much as yet another music promotion service yield results? What results are we searching for anyway?
The main element is to create your online promotion targeted, systematic and rich.
What’s the main drive for independent artists promote their music online? The fundamental incentive for web promotion is the ability to get your music heard by people who might otherwise never know that you exist! If people know you exist they can become fans and repeat-listeners. Which of these fans buy CD’s and downloads? Targeted listeners.
The most crucial goal of web promotion is to attract targeted listeners.
Any independent artist who says they use the web to market their music has missed the principal target – attracting targeted listeners. Attracting targeted listeners should be every independent artist’s first priority. Remember, that you do not sell your music – listeners BUY your music. It is a buyers market. The more targeted listeners you’ve, the more sales you make – provided you are systematic in getting your targeted listeners.
The best way to obtain targeted listeners will be systematic.
Many artists often approach their web promotion thinking that since they’ve a web site and have signed up to couple of artist showcase sites, that the listeners will just come pouring in. Yes you have managed to a target some potential listeners, but you still need certainly to shout, “Hey, over here…you’ll such as the sound of the!” A systematic method of getting listeners to know your music will attract and maintain their interest. But make sure to be sure you have the content ready for the listener to enjoy.
Sites rich in content will retain your targeted listener.
In the independent artist’s case, the rich content is the music. This might seem like old news, but consider the quantity of independent artist websites that give the customer plenty of information on the band but hardly any (or hidden) ear candy. Music should be first thing a customer gets. At the very least they require an obvious link to where they could tune in to your music. And not just one or two tracks but many different your music. Independent artists have to keep in mind they’ve not had radio stations contact with model the presentation of these music after more well established acts. Listeners need to be convinced they like your independent music before they’ll buy it.
Therefore the question is steps to make your online promotion targeted, systematic and rich?
Methods for Targeting.
The very best targeted listeners on the web will undoubtedly be those that make it to your music promotion . Find a way to learn who they are. Setup a newsletter and allow it to be easy to sign up to it. People interested enough to want for news about you’re your hardcore web fans, keep them happy.
Another best band of targeted listeners are those who hear your music on other sites. Try to select sites that enable listeners to connect to your site. When they like your music they could click on that link to visit your site. Then you’re able to find out where these visitors are coming from. Find a good web statistics package that lets you understand which sites your visitors are now being referred from. Take note of those sites and focus your efforts using them accordingly.
When choosing sites where to advertise your music, check to see if they offer any individual stats associated with your music. Like just how many track plays or page views you and your music receive on their site. This way you are able to register periodically and monitor your performance with these sites.
The important thing to being systematic is organization. Keep a note of all the sites you utilize to advertise your music, a brief description of what they do and how much it costs. Try to find yourself in the practice of monitoring them all regularly. Take note of which sites are getting better results than others and focus your efforts accordingly. You could buy minimal promotion on one website, while another gets you lots of listeners for free. Naturally it is in addition crucial to put more effort into updating the sites which are improving results.
Give a link in your website and newsletters to every one of the sites you utilize to advertise your music. Remember your website visitors are your hardcore web fans and are the absolute most likely to check out and spread the word about your spot on other websites. So cause them to become visit your profile on other websites. At minimum it raises your stats on those websites – making your music look more popular!
Try to create a ring of sites that link to one another although the content you supply. For example, you may have your music by yourself website and two other showcase sites – Site A and Site B. Your site should certainly link with Site A and Site B. Site A should link along with your site and Site B, Site B should link together with your site and Site A and so on. Imagine if these sites don’t permit you to setup links to other sites? Put a net address in the areas where they do permit you to supply content. Like biogs or descriptions.
The greatest aim of linking your entire sites is to supply your listeners with a variety of access points to your music, in addition to use of the different ways various sites may deliver your music. Remember to link to your specific page on the site and not only the site itself. Your internet site linked with a niche site that play your tracks on Internet radio, associated with a website that sells your downloads, linked with a website that sells your CD’s provides for a strong mix of exposure.
Without money! That is the task that most independent artists face. The conventional method of selling music is so it should not be too readily available to listen to, if the incentive for listeners to actually buy albums be undermined. This has persuaded independent artists that they need to limit web listeners to low-quality snippets of streaming audio.
Independent artists have to keep in mind they don’t have the resources and finances to guide the “shotgun approach” of spraying their music across radio and music television. Big artists have big companies behind them that need to recoup the expense of mass media exposure, and therefore make an effort to limit the extent to which listeners can sample their music on the web. Listeners have already heard the music and are trying to find a copy of their own.
Conversely, listeners haven’t had to be able to pay attention to independent artist through conventional media. Therefore independent artists can’t assume that folks will buy their music off of an internet site if they do not get an opportunity to really pay attention to it. If people have already heard an artist’s music, and want it, the worthiness they purchase is in having a copy they could play whenever they like. If people haven’t already heard an artist’s music, the worthiness is in being able to sample the maximum amount of of the music as possible.
So being rich offers your listeners with the maximum amount of of one’s music as they want to tune in to before they buy it. Now you don’t have to create all your tracks readily available for download free, however you provides good quality, full-length streams that impress the listener and enhance your sound. Not tight-fisted snippets that lose the listener since they are lo-fi and over before they attract the listener’s interest.
Being rich can be making your music available in a number of formats for different audiences. Telling fans your music may be heard via Internet radio, on-demand streams, mp3 downloads and mail order CD means you are able to interest listeners who prefer more than one form of media. You may also use your web promotion to go beyond simply plays and sales – consider licensing.
Licensing your music for use with television, film, advertising, websites, video gaming and other multimedia will open your listening audience, provide revenue and introduce a diploma of professionalism to your career that attracts the notice of industry reps and A&R. Adding this depth to your online promotion helps you to enrich the presentation of one’s music and retain targeted listeners.
So remember be systematic in obtaining them, and c) retain them by making sure your own site and other sites are rich in content.